Digital Marketing

Creating Your Campaigns On Google Ads

Why Choose Google Ads

Google Ads is an advertising service run by Google that enables businesses to display ads on Google Search Engine and its advertising network. Companies set a budget for advertising and only pay when people click on the ads. The service is based on keywords.  Google Ads allows business owners to place search engine result for their website on a search engine results page by paying for them. They no longer need to wait for their sites to organically work their way up the rankings as it provides immediate results.  Companies can use Google Ads to create relevant ads using keywords. These keywords work as triggers. Whenever a user types the keyword into the Google search engine, your ad will be shown; typically, at the top, bottom, or on the side of a search engine results page. These ads look more and more like organic results.  Currently, Google only places a small yellow “Ad” label on them. Whenever a user clicks on the ad, they are directed to your landing page.  There are arrange of different types of ads that I can create for your business, such as

  • Target Search Page Location
  • Target ROAS
  • Enhanced CPC
  • Manual CPC